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Case study

TopFruit

Client

Top Fruit (PTY) LTD

Services

Web

Year

2024-2026

Timeline

2025

The overview

TopFruit approached us to completely rebuild their website. Their main challenge was taking complex data and displaying it in a beautifully clean, easy-to-digest format. We rebuilt the site on WordPress to handle heavy data queries effortlessly, all while maintaining a fast, incredibly responsive user experience. The result is a sharp new look that makes navigating complex information simple for every user.

The challenge

This was a highly technical build that required a custom database and complex data relationships. We structured the backend so that a single data entry automatically drives the rest of the site, dynamically populating factsheets, generating PDFs, and updating a live harvest calendar on the fly.

Our approach

A WordPress build, using Crocoblock to manage the data and a custom-coded dynamic harvest calendar that could be filtered by fruit variety.

The result

The result is a highly capable platform that turns complex backend data into a seamless user experience. By pairing a robust database structure with an intuitive front-end layout, we’ve made it incredibly easy for visitors to find exactly what they need—whether they are filtering the live harvest calendar or downloading automated factsheets. It bridges the gap between technical data management and effortless navigation, giving them a tool that is as functional as it is polished.

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