Hoodlum came to us for a complete website rebuild after battling persistent site performance and speed issues. We stepped in to overhaul their platform, focusing on technical optimization and structural consistency to give them a fast, reliable digital presence.
The primary hurdle was a sluggish, underperforming website that was impacting user experience. The backend was struggling to handle custom data structures efficiently, resulting in slow load times and layout inconsistencies across different pages. Additionally, the existing system was difficult for the Hoodlum team to update and maintain internally.
We rebuilt the entire site on WordPress, pairing it with specialized tools designed to handle custom post types and database queries with maximum efficiency. By restructuring how the site queries and loads data, we dramatically reduced server strain. Alongside the technical optimizations, we standardized the design system to ensure absolute visual consistency across every single page and made sure the editing backend was clean, intuitive, and easy for their team to manage without touching a line of code.
The result is a lightning-fast, high-performance website with a cohesive, polished design from front to back. Hoodlum now has a platform that loads effortlessly, delivers a consistent brand experience, and gives their team the complete independence to update and maintain their content with ease.
