Case study
Enovis SA approached us to build a specialized e-commerce platform that could pull double duty: serve as a publicly visible product catalog while restricting ordering privileges strictly to registered medical practices. To accommodate their B2B business model, the platform also needed the capability to serve tailored pricing structures to different practices on select products.
The core hurdle was transforming a standard e-commerce framework into a highly dynamic, gated B2B portal. We needed to ensure that regular public visitors could browse products seamlessly for information, while simultaneously engineering a secure, backend tier that could recognize logged-in practices and automatically calculate their unique, pre-negotiated pricing tiers on the fly.
We built the platform using WordPress and WooCommerce, layering in specific, high-performance wholesale and dynamic pricing tools to handle the complex backend logic. We designed the user flow so that pricing and checkout features adapt instantly based on the user's account status. To streamline the procurement process for busy medical professionals, we also integrated a custom "favorites" feature, allowing practices to quickly bookmark high-volume items for effortless reordering.
The result is a clean, robust, and highly efficient B2B online store that perfectly balances public visibility with private functionality. Enovis SA now has a seamless catalog that automates dynamic pricing structures across their client base, while their registered practices enjoy a friction-free, personalized ordering experience built around speed and convenience.
