LOGO DESIGN

OUR PROCESS

AND DEVELOPMENT

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1.

Let’s meet IRL or virtually. Nothing too formal and chat about your needs and requirements. And how we can make your plans a reality.

2.

Create a spec document and quotation based on the information supplied in our E-Commerce Spec Builder.

3.

Let’s meet IRL or virtually. Nothing too formal and chat about your needs and requirements. And how we can make your plans a reality.

4.

Create a spec document and quotation based on the information supplied in our E-Commerce Spec Builder.

DESIGN ELEMENTS THAT MAKE A GREAT LOGO

Design elements such as the symbols, shapes, lines, typography, and colours all work together to make a great logo. A great logo will be a winning combination of five core attributes. A great logo should be:
  1. Simple
  2. Appropriate
  3. Memorable
  4. Versatile
  5. Timeless

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HELPFULL INFORMATION

LOGO MISTAKES TO AVOID:

The logo does not work in black and white:
Logos may be used in colour or black and white. If the colour is essential, problems can arise when displayed in black. A common practice is to create two different versions of the logo, one for colour and one for black and white.
The logo does not work at small sizes:
The logo will be displayed in different sizes depending on the application. It could be on a billboard or a mobile app, and it needs to work well in each scenario – one reason why there should not be a lot of text in a logo.
The logo is too complicated:
Compelling logos are often straightforward. Too much detail is distracting - this applies to text and other elements in the design. When in doubt, keep it simple – less is more.
The logo is not unique:
Avoid designs that look very similar to other logos, especially well-known logos or logos from other companies in the same industry.
The logo is not memorable:
A big part of the logo’s job is to create branding recognition. If the logo is not memorable, it’s unlikely to be effective. Simple logos are often much more impressive than busy logos that have a lot going on.