BRAND DESIGN

OUR PROCESS

AND DEVELOPMENT

Design is so much more than just creating beautiful graphics and media. Branding is the complete experience you offer to your clients. It’s you, your staff, your product, service and everything that comes in-between. It is the complete experience and the story of your company.


We focus on helping you tell your story, creating the visual identity and communications experience in a compelling way, that connects with the needs and wants of your clients.


We are deeply passionate about design and how it can change the way you interact with your clients. Creating value for your clients is at the core of our branding philosophy. We help you craft unique and compelling stories that speak to your clients and helps to move your brand forward.

1.

Let’s meet IRL or virtually. Nothing too formal and chat about your needs and requirements. And how we can make your plans a reality.

2.

Create a spec document and quotation based on the information supplied in our E-Commerce Spec Builder.

3.

Let’s meet IRL or virtually. Nothing too formal and chat about your needs and requirements. And how we can make your plans a reality.

4.

Create a spec document and quotation based on the information supplied in our E-Commerce Spec Builder.

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LOGO MISTAKES TO AVOID:

The logo does not work in black and white:
Logos may be used in colour or black and white. If the colour is essential, problems can arise when displayed in black. A common practice is to create two different versions of the logo, one for colour and one for black and white.
The logo does not work at small sizes:
The logo will be displayed in different sizes depending on the application. It could be on a billboard or a mobile app, and it needs to work well in each scenario – one reason why there should not be a lot of text in a logo.
The logo is too complicated:
Compelling logos are often straightforward. Too much detail is distracting - this applies to text and other elements in the design. When in doubt, keep it simple – less is more.
The logo is not unique:
Avoid designs that look very similar to other logos, especially well-known logos or logos from other companies in the same industry.
The logo is not memorable:
A big part of the logo’s job is to create branding recognition. If the logo is not memorable, it’s unlikely to be effective. Simple logos are often much more impressive than busy logos that have a lot going on.